Welcome to NextDoor Marketing. Let me start off by telling you how we got here.
I started my career working in travel and tourism operations: negotiating contracts, planning tour itineraries, handling travel emergencies, managing teams and traveling around the world. I was in a career that I loved, that was both challenging and exciting. How many people get to go on safari, take the Orient Express and sail across the Baltic Sea "for work?"
But then social was born.
A long time personal blogger and an early adopter of social channels, I have long been passionate about social media as a communications tool. With my closest friends and family spread out to all corners of the world, social first was a way for me to remain in close contact with my loved ones who were so far away.
It didn't take long for me to work out a way to transition my career out of travel (which remains a personal passion) and into social.
I started off by creating the social presence for boutique NYC hospitality company, New York Guest. A 'jill of all trades' at NYG, I was given an opportunity to add social marketing to my long list of responsibilities. Immediately I was hooked, and before long I realized growing NYG's social presence and connecting with online customers were the parts of my job I loved the most.
In 2011 I left NYG to pursue a role more focused on the social arena and became the social media manager at LivePerson, inc. LivePerson is a Fortune 500, publicly traded company that counts the worlds largest brands in its customer base. When I came on board their social presence was... well, not much to look at. In the three years that I have been in this role I have:
- Grown the company's Facebook presence by 750%
- Grown the company's Twitter following by 800%
- Launched the company's Connected Customer blog that drives thousands of visitors to liveperson.com
I started my career working in travel and tourism operations: negotiating contracts, planning tour itineraries, handling travel emergencies, managing teams and traveling around the world. I was in a career that I loved, that was both challenging and exciting. How many people get to go on safari, take the Orient Express and sail across the Baltic Sea "for work?"
But then social was born.
A long time personal blogger and an early adopter of social channels, I have long been passionate about social media as a communications tool. With my closest friends and family spread out to all corners of the world, social first was a way for me to remain in close contact with my loved ones who were so far away.
It didn't take long for me to work out a way to transition my career out of travel (which remains a personal passion) and into social.
I started off by creating the social presence for boutique NYC hospitality company, New York Guest. A 'jill of all trades' at NYG, I was given an opportunity to add social marketing to my long list of responsibilities. Immediately I was hooked, and before long I realized growing NYG's social presence and connecting with online customers were the parts of my job I loved the most.
In 2011 I left NYG to pursue a role more focused on the social arena and became the social media manager at LivePerson, inc. LivePerson is a Fortune 500, publicly traded company that counts the worlds largest brands in its customer base. When I came on board their social presence was... well, not much to look at. In the three years that I have been in this role I have:
- Grown the company's Facebook presence by 750%
- Grown the company's Twitter following by 800%
- Launched the company's Connected Customer blog that drives thousands of visitors to liveperson.com
- Made social an integral part of the marketing and sales process
Living on Long Island, I see so many businesses that are failing to connect with customers on social. I see so many lost opportunities. From the local restaurants in my town, to the many hair and nail salons, to my son's pediatrician and allergists, to the other mom and pop shops that make my area so wonderful.
I want to help you bridge that gap.
Is your business one of the 8 out of 10 small businesses that use social media to drive growth? Are you using social effectively and efficiently? Do you and your team need training on how to optimize social for brand growth? Are you looking for someone to take on the day to day social communications, email marketing, and blogging for your business? I want to bring my passion to your business to help you grow and succeed.
Living on Long Island, I see so many businesses that are failing to connect with customers on social. I see so many lost opportunities. From the local restaurants in my town, to the many hair and nail salons, to my son's pediatrician and allergists, to the other mom and pop shops that make my area so wonderful.
I want to help you bridge that gap.
Is your business one of the 8 out of 10 small businesses that use social media to drive growth? Are you using social effectively and efficiently? Do you and your team need training on how to optimize social for brand growth? Are you looking for someone to take on the day to day social communications, email marketing, and blogging for your business? I want to bring my passion to your business to help you grow and succeed.
Let's Connect.
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